Pastor: “Why on earth should our church be on Facebook?”
Neil: “Because that’s where an increasing number of your members are –everyday.”
Pastor: “Our kids maybe, but our adults? It just seems so vapid, a colossal waste of time.”
(2015 Update: Our pastor still doesn’t get it. Wants to “be part of people’s lives” but won’t use the growing tools to do so.)
Now I happen to know that my pastor listens to NPR, so I quoted National Public Radio’s survey of their on “fans” who follow NPR on Facebook. (Yes, NPR has a Facebook page). In 2008, 1 million people followed NPR’s Facebook page. 40,000 NPR fans responded to the survey. (Probably a whole lot more now!)
Here’s what NPR’s “low-brow” crowd looks like:
NPR’s fans are Facebook regulars. Almost all respondents –96%– access Facebook at least once per day, and 80% access it more than once a day. According to Facebook, 50% of its users in general are using the service on any given day.
79% of the respondents were between the ages of 25 to 54. 69% were women.
They’re regular consumers of NPR content, especially via broadcast. About three of every four respondents (76%) listen to NPR on the radio. The majority of respondents – 55% – listen to between one and three hours of NPR on air each day.
You can read NPR’s full report at http://www.npr.org/templates/story/story.php?storyId=128928306&sc=fb&cc=fp
To read my article about Why Pastors/Churches should take Facebook seriously, go to
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